![Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer](https://c8.alamy.com/comp/2RXRNM1/herzogenaurach-germany-20th-sep-2023-the-original-king-pele-soccer-shoes-from-1970-and-the-ball-of-the-former-brazilian-soccer-player-stand-in-a-display-case-at-the-sporting-goods-manufacturer-puma-to-dpa-birthday-for-the-big-cat-puma-turns-75-credit-daniel-karmanndpaalamy-live-news-2RXRNM1.jpg)
Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)